The company SkinCare by Hebe used retellings of ancient myths in advertising campaigns, suggesting that the products were made by Hebe, the Goddess of Youth. This product was a rejuvenating clay mask. We incorporated the story of Persephone, Goddess of Spring, in the product description. I contributed both the text of the description and the new newsletter subscriber email.
Product Description
Persephone’s Purifier – A Mask of Renewal
Inspired by the goddess of Spring, Persephone, this purifying clay mask brings the power of renewal to your skincare routine. Each year, as Persephone emerges from the underworld, she brings with her the beauty of new life. Likewise, Persephone’s Purifier uses deep-cleansing enzymes and activated charcoal to rid your skin of impurities, revealing a fresh, glowing complexion.
Crafted each spring, this mask draws from the natural world to rejuvenate your skin, leaving it purified, radiant, and ready to bloom.
Embrace the renewal of Spring and let Persephone’s Purifier bring beauty and vitality back to your skin.
Shop Now and Experience the Power of Purification.
New Subscriber Email
Subject Line: Welcome to the World of Mythological Beauty
“Hello [Subscriber’s Name],
Thank you for joining the Skincare by Hebe family! We’re thrilled to have you with us on this journey toward glowing, radiant skin.
At Skincare by Hebe, we believe in the power of nature to foster beauty. Inspired by the myths of Ancient Greece, our products are designed to help you bloom anew—just as Persephone, symbol of Spring and Rebirth, returns each year to bring beauty and vitality to the world.
Reply as simply as “Yes” to this email for a link to get a sample of the best-selling Persephone’s Purifier Clay Mask. A deep-cleansing enzymatic clay that detoxifies and nourishes your skin, leaving you feeling renewed and glowing.
We’ll be sending you more info twice a month about how our products can transform your skincare routine. Keep an eye on your inbox for special offers, tips, and skincare secrets!
In the meantime, join us on our blog discussing skincare tips and stories about the mythology behind our products. [Link to Website, include photo]
Welcome to the world of natural beauty—where the power of the gods grants your skin’s deepest desires.
Shine bright!
The Skincare by Hebe Team